The Rise of the “Gossip GangStar”

Perez Hilton and Mary Kate Olsen 

LA Times profiles Perez Hilton:

HE'S a Hollywood gossipmonger's dream and a troubled celebrity's nightmare. He's like US Weekly, the Star, the Enquirer and Life & Style all rolled into one sweet yet snarky, sagacious yet salacious gay man. Mario Lavandeira, better known as Perez Hilton, he of the eponymous website, is so popular he is becoming a celebrity in his own right, scoring loads of swag at Sundance and hanging with his "cousin" Paris Hilton at parties…

What sets it apart from other celebrity gossip sites, Perez says, is that while other sites have a tone, his has an identity, the "character" he has created. "I also actively and aggressively try to break stories on a daily basis," he says, relying on contacts including friends in the industry and at celebrity magazines, restaurant and shop workers, publicists and celebrities themselves.

Will Perez's attempts to craft this new "character" fall flat?  Even though many in the blogosphere have come to loathe him and what he represents, for now, he has managed to become somewhat of a household name (for those who regularly read gossip blogs). 

Perez is tacky, arrogant, snarky, and even offensive sometimes, but isn't that true for most other gossip bloggers?  And obviously, many readers like to see Perez's brand of outrageous campiness.  The major difference between Perez and his numerous peers seems to be the fact that Perez has made it to the level where he can dig for the dirt at the source, instead being relegated to the cyberspace gossip patrol.

"Rumor Has It, The Guy's a Player"  [LA Times]


One Response to The Rise of the “Gossip GangStar”

  1. Anonymous says:

    “Perez” is the Internet version of Ross The Intern from the Jay Leno Show.

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